Crow Canyon Home, the heritage enamelware brand known as the originator of the iconic splatter design, announced today it entered a binding acquisition agreement with Golden Rabbit, the Maryland-based oven-to-table enamelware brand. Both brands are widely adored in the homewares industry and enamelware category specifically and have shared commitments to quality, community, and sustainability. The merger will allow for both Crow Canyon and Golden Rabbit to expand/benefit from each brand’s varied styles, designs, and customer demographics. It will also enable each business to expand market availability domestically and internationally. The deal is supported through private financing and is expected to be closed by August 1 2023, pending standard closing procedures.

Crow Canyon Home offers the largest variety of enamelware products in the world, and its acquisition of Golden Rabbit will further cement its leadership in the enamelware category. Crow Canyon, which recently announced partnerships with design houses Poketo, Camp Wandawega and Lisa Congdon, as well as a new category of linens, will continue expanding its business into new homewares categories. Through its expansion, the company has created fresh demand for its iconic product, while highlighting its broad appeal to luxury and value-driven consumers alike.

“As a fellow female small business owner, I have long admired the dedication, commitment to quality, consistency and innovation exemplified by Peggy and the Golden Rabbit team,” said Cara Barde, Owner & CEO of Crow Canyon Home. “This merger will allow us to bring together two heritage brands to expand upon Golden Rabbit’s legacy as a leader in enamelware and further its vision to reach more consumers around the world.”

Founded in 1989 by Peggy Hedgpeth, an international business executive and entrepreneur, Golden Rabbit has garnered a loyal and growing list of consumers and wholesale customers. Known for their classic coastal and children's designs, Golden Rabbit has partnerships with iconic brands like Old Bay and the beloved Peter Rabbit from Beatrix Potter. Golden Rabbit also boasts an expansive catalog with a broad assortment of dinnerware and high-end cookware with their signature metal rim. Customer loyalty to Golden Rabbit's exquisitely designed enamelware has contributed to enamelware becoming a sought-after medium in kitchen use and home gatherings around the globe.

Golden Rabbit products will continue to be available through its website goldenrabbit.com. Retailers and distributors will see no immediate changes while the companies work to blend infrastructure. In the long term, a major goal of the merger is to make it easier for retail partners to access both company catalogs through streamlined ordering, shipping, pricing and marketing.